The average person receives up to 5,000 commercial messages in a day. Are they engaging with your company’s messaging? J.J. Peterson, chief of teaching and facilitation at StoryBrand, tells us how to use storytelling in our marketing to engage customers in a way that causes them to become emotionally and mentally invested in our brand. J.J. shares how to follow narrative rules to experience exponential growth.

Resources
Business Made Simple University
Building a Storybrand book
Storybrand one-liner exercise
‘Thank you Mom’ P&G commercial